IF THEY WON’T BEND, BREAK THEM! By Geoff Michael

Posted On 11/18/2024 By admin

Geoff Michael authored the book, IF THEY WON’T BEND, BREAK THEM!

Tips, Tactics and Strategies You Need to Negotiate Like a Pro

We all negotiate every day, sometimes without realizing it, and it’s not always about price. If you want to maximize every negotiation you ever do, no matter what the subject or stakes, you’ve come to the right place. This 240-page book is based on my myriad experiences negotiating in the trenches for over four decades. I focus on time-tested, fundamental principles and explain the tactics and strategies I use to achieve successful results. My hands-on approach is as valuable to the average person as it is to someone who negotiates for a living. I explain the thought process I use when engaging in various negotiating scenarios and identify it’s primary components: preparation, determining worth, negotiating mindset, what to offer, why you counteroffer, maximizing leverage, manipulating psychological pressure, avoiding compromise, and closing the deal. It’s time to elevate your negotiating game to a new level and stop people from taking advantage of you. Read this book. I’ll prepare you and instill the confidence needed to consistently knock your negotiations out of the park and get what you want at the price you want. You’ll more than recover the cost of this book in your first negotiation. After that, it’s all gravy.

About the author: Geoff Michael

After graduating from the United States Air Force Academy, I served six years on active duty in the project management field as a procurement officer. I was involved in the development and management of advanced aviation systems and space communications programs. After leaving the military, I joined the private aerospace industry as a business, contracts, and program manager for highly-classified defense satellite programs.

I led several teams that negotiated over $4 billion in contracts, many of which were complex procurements involving long-range cost, schedule and performance incentives. Many of these negotiations took months to complete, and that experience deep in the trenches provides the foundation for this book. Although I’ve never practiced law, I’m a member in good standing of the State Bars of California and New Hampshire, and the U.S. Supreme Court. Additionally, I completed the N.H. Superior Court Rule 170 Civil Mediation training.