Five Ways to Master Your Branding

Posted On 06/09/2017 By admin

Branding may feel like an elusive concept for your fledgling business. The truth is that branding should feel natural. So, how do we simplify this branding conundrum and reach an organic kind of branding for your business?

  1. Fonts

There are a million and one different fonts out there that you can use for your business. Whatever fonts you choose to use, they should feel right to you. Some fonts offer a more professional feeling, while others are more personal. An example of a business that uses fonts to their advantage is Lush, the handmade cosmetics company. Their fonts for their website titling is bold and simple, while their contrasting font for their product names is fun and exciting. They capture the perfect contrast with their font usage, and they’re memorable.

  1. Color Schemes

Certain colors tend to elicit an emotional response in their viewers. Bright, vibrant colors tend to energize, while cool tones, neutrals, or pastels leave your customer feeling calm. If we look at Zendesk, a cloud-based company that helps organize your information to improve customer relationships, you can see a great example of excellent color choices. Their cool, muted tones are aesthetically pleasing, and offer a sense of control and calm – which is exactly what their product is intended to do.

  1. Consistency Across Marketing Materials

This may be the most important piece of branding advice we can offer any business – keep your marketing consistent to achieve recognizable branding. Whether your business needs business cards, a website, or social media channels, ensure that all decisions you make about your branding stay the same. For example, Dropbox has a consistent color scheme (blue), and both their simple fonts and logo are consistent across all their platforms.

  1. Logo Representation

Your logo is one of the most crucial pieces of your business branding. It truly represents who you are and what you’re about. So, making sure that your logo is consistently seen on products and marketing materials that relate to your business is important. Lululemon does this very well. Their logo is simple, but instantly recognizable. This is because their logo is everywhere – from each of their products to different athletic events they sponsor.

  1. Tone of Your Content

Your content’s tone, whether on your website, blog, or downloadable content, should convey the tone of your entire business. If you run a surf shop, you don’t want to be stuffy and professional. If you run a high-profile company, content that feels too familiar will be uncomfortable and will put off your customers. However, striking a balance can sometimes be key. If you look at Wells Fargo, they do a good job of finding a content tone balance. Even their slogan, “Together we’ll go far,” feels both relatable and professional. Their content makes finances and banking easy to understand, but also lets their potential customers feel like they’re in capable hands.

*Profi Solutions and ZG Worldwide doesn’t have any affiliation with the companies listed here – they’re merely provided as examples for your benefit.

Would you like more info? Contact: info@zgworldwide.com

Author: Andy Aiyer, ZG Worldwide Consultant

Source: http://profisolutions.com/5-ways-to-master-your-branding/

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