Why Any Business Can and Should Participate in the Sharing Economy

Original content provided by Benita Matofska Business is changing and it’s changing fast.  Beware, the days of lone wolf CEOs and competitive advantage are numbered.  These days, it’s all about sharing, crowdsourcing and having a ‘collaborative advantage.’  The Sharing Economy is believed to be the biggest business trend of all time and indeed it represents …

Five Ways to Master Your Branding

Branding may feel like an elusive concept for your fledgling business. The truth is that branding should feel natural. So, how do we simplify this branding conundrum and reach an organic kind of branding for your business? Fonts There are a million and one different fonts out there that you can use for your business. …

The 5 Keys to a Successful Mobile Application Development and Launch

Having a mobile application that provides value or solves a problem for your customers can greatly increase the number of potential customers you’re reaching and increase your profits. Additionally, having your own mobile application is essentially a direct marketing channel for you to use. Finally, despite the increasing popularity of mobile, many businesses don’t use …

Neuroscience Approach by Ellen Hite

Ellen Hite, ZG Worldwide Management Consultant and Executive Coach, did a wonderful presentation about Neuroscience. This presentation was given to Tuesday Social Club in Springfield, Illinois. The Tuesday Social Club, part of Springfield Insider – the community relations arm of ZG Worldwide Consultants and headed by Shawn Scott, provides education, socialization and networking in a …

5 Ways to Boost Your Marketing this Year

  Now that we’re fully within the new year, many businesses are looking for ways to maximize their budget in 2017. One of the best investments any business can make is in their own marketing. Unfortunately, thinking of new ways year after year to keep marketing materials fresh and interesting, or to have them grow …

Springfield vs. Chicago, IL

Why are ZG Worldwide Consultants headquartered in Springfield, IL rather than Chicago, IL? This question has been asked of Lothar Soliwon, ZG Worldwide President and CEO many times. After all, Chicago is one of the world’s great international trade centers, with many huge global businesses, consulates, and a very dynamic economy. Wouldn’t it be best …

Executive Coaching Sessions with ZG Worldwide Associate, Ellen Hite

Ellen Hite is a ZG Worldwide Consultant and offers comprehensive coaching using dynamic and results-driven techniques. Ellen has been coaching for eight years and was formerly an insurance executive. A sample of her service offerings are noted below. To book a coaching service, contact info@ZGworldwide.com and mention coaching with Ellen Hite. Service Offerings Executive Coach & Process Consultant Business …

Tips for Developing *Amazing* Marketing Materials

Although people rarely put an extensive amount of thought into their marketing materials, their quality can make or break how people view your business. All printed pieces that showcase your business’s products or services are representing you and your company in a very tangible way when presented to customers. These printed materials should not only …

The Future is Now!

Self-driving cars, assistants on our phones, even restaurant food being delivered to your house are all happening at a moment’s notice from the consumer’s command. Who knew tomorrow would come so soon. The future which was supposed to take years to develop decided to come early in surprise. Some people aren’t startled easily and have …

Its time to Change the Conversation!

A New Time Nobody is talking about 2016 anymore. There’s no need to. The conversation changed to 2017. Everyone’s focus is on what they can improve on from last year to make it a success. New gym memberships, new diets, A new “me” but, still in the same body. Give it a week or two …