Posted On 04/30/2018 By admin

Many people hear about how a custom designed website can benefit their business because it gives them a professional “look.” Or it solidifies their brand. Or, our personal favorite, “In today’s digital world, you just can’t do business without a website!” Yes, these are good reasons to invest in a website – but we believe it’s about much more than that. We believe that a customized website should truly add value to your business. Here are different (completely tangible!) deliverables that a custom website design can bring to your business:

1. An Easy Way to Generate Quotes for Prospects

Want to impress a prospective customer? Have a quote generating tool on your website. This is entirely possible, and entirely customizable to reflect your business’s services, pricing, and the deliverables a potential client might be interested in. This eliminates excessive time on the phone with new prospects for you, the business owner. It also frees you up to give a potential customer exactly what they’re looking for and decide to work with you – all with minimal effort on your part!

2. A Method of Communication

Having an option on your website to put clients and prospects directly in contact with you is a must. Whether it’s a simple contact page, or a full-on inquiry form, they’ll appreciate being able to get ahold of you in one, easy spot. In addition to streamlining basic communication, it also allows for you to be accessible 24/7 for inquiries or applications. Having this level of accessibility opens you up to receiving contact information from clients and prospects even when you’re not technically “working.”

3. A Direct Message to Both Clients and Prospects

Would you prefer clients call you for a consultation? Would you rather they send you an email to receive more information? With responsive call, email, or chat options, you can direct clients and prospects alike to communicate with you in the exact way that works best for your business. This clears up any confusion, and a clear call to action that makes it easy to get ahold of you will be an excellent way of converting website visitors to paying clients.

4. A Compelling Marketing Tool

The ability to regularly update your site with different informational downloads, questionnaires for prospects to fill out, or quote calculators makes your businesses infinitely more accessible. It also makes it possible for you to change your website’s functionality depending on the services or specials you’re offering. This will help market your promotions, new products, and more. All without having to invest money in anything other than your customized website. You can also incorporate testimonials into your website – showing your audience exactly how you stand apart from your competition. Additionally, we all know the importance of SEO (search engine optimization). A customized website allows you to update your site to target your niche clients exactly where they are – either by location, industry, or commonly searched terms!

5. A Way to House Your Client Information

Do you work directly with clients and share information online? Whether you need to integrate a payment center option, or you need a fully functional client portal, your website can provide a convenient place for you and your clients to share information, communicate, and access tools together. This simplifies your life by eliminating multiple software types, CRMs, or other tools and it simplifies the life of your client by making the process of working together that much more streamlined.

While a website’s aesthetic design is important, it’s not nearly as important as the many ways a customized website can simplify your marketing, the way you communicate with clients and prospects, the different tools you can offer to set yourself apart from the competition, and so much more.

Would you like more info? Contact: info@zgworldwide.com

Author: Andy Aiyer, ZG Worldwide Consultant

Original post: http://profisolutions.com/what-does-a-custom-website-actually-do-for-you/