Posted On 01/25/2017 By admin

Although people rarely put an extensive amount of thought into their marketing materials, their quality can make or break how people view your business. All printed pieces that showcase your business’s products or services are representing you and your company in a very tangible way when presented to customers. These printed materials should not only help sell what you do but who you are. Not sure where to get started? Let’s break down our top tips for developing amazing marketing materials.

Decide how you want your business to “feel.”
Your business brand is much more than a clever logo and slogan – it’s the combination of everything you and your company represent. Whether that’s your products, your community involvement, or your mission to serve your customers and clients, your company brand is all about the “feeling” that surrounds everything you do. Deciding how you want your brand to be perceived by potential clients and customers is the first step in creating printed marketing materials. The overall feeling you’re striving to achieve will guide the design process to create brand consistency.

Focus your sales and marketing pitch on your customers.
The customer reading your marketing collateral needs to be at the center of every design and content decision that you’re making. A good place to start is by asking yourself why a client or customer should care about your products or services. Why do they want to work with you? What do they feel they gain from your business? From there you can design marketing materials to be filled with graphics and content that answer these questions.

Take your time when writing the content.
If beautiful design is king, than well-written content is queen. You need to slow down when writing the content for your marketing materials and evaluate what you’re saying and the value it brings to your company image. It may sound simple, but spell-check everything, have another set of eyes or two proofread, and always make sure you’re maintaining factual accuracy.

Make sure all of your bases are covered.
You never know what kinds of marketing collateral you’re going to need. Make sure you have every box checked before you get into a situation where you’re under prepared. Brochures, flyers, stationary, packaging, posters, and presentation pamphlets are all good things to have on hand in case you need them.

Don’t go it alone.
Designing marketing collateral is necessary, but isn’t easy to do by yourself, and having a seamless, professional look can be a key factor in winning new business. Luckily, Profi Solutions can help you create amazing printed marketing material for every circumstance you and your business may encounter. Let’s work together to make your next sales meeting go seamlessly. Check out our portfolio of design work here, and begin to imagine the wonderful possibilities that are available to you.

Would you like more info? Contact: info@zgworldwide.com

Author: Andy Aiyer, ZG Worldwide Consultant

Source: http://profisolutions.com/5-tips-for-developing-amazing-marketing-materials/