Posted On 05/10/2017 By admin

Having a mobile application that provides value or solves a problem for your customers can greatly increase the number of potential customers you’re reaching and increase your profits. Additionally, having your own mobile application is essentially a direct marketing channel for you to use. Finally, despite the increasing popularity of mobile, many businesses don’t use mobile applications. If your business chooses to develop an application, you’ll be standing out from the competition. Let’s unpack the five keys to successful mobile application development and design.

Keep Design Simple
It might be tempting to add many aesthetically pleasing design elements to your application, but resist the urge. If you focus on keeping your application streamlined, you’re more likely to have success creating a user-friendly application, simplifying your marketing, and tracking important data and analytics. Plus, many users prefer simpler apps. There’s no need to overwhelm them. For example, the Canva app is very simple and straightforward. There are no extra frills, and it’s an easy space to create unique graphic designs – which is what their business is all about.

Create Usability for Multiple Platforms
This should be a given, but surprisingly many people don’t think past iOS. Make sure that your app is usable for both Apple and Android devices.

Market Wisely
It might be tempting to run advertisements on your application, or set it up to solely exist as a marketing channel. However, this will drive people away from using your app. Not exactly what you’re looking to achieve. Instead, create an app that provides value to your customers and use that value to leverage your marketing. A surprising example of a business who does this well is Charmin, the toilet paper company. Their app makes it easy for users to find the nearest, clean public restroom when they’re on the road. It’s useful, but people will most likely remember Charmin’s app the next time they’re at the store looking to purchase a toilet paper product. In most cases, providing extra value is the best marketing there is.

Continue to Update
After your application is developed and launched, don’t be afraid to continue to update. Make small changes that reflect your target market’s needs, or add more value with additional services and features. A good mobile application developer and design team will be able to assist you with this.

Would you like more info? Contact: info@zgworldwide.com

Author: Andy Aiyer, ZG Worldwide Consultant

Source: http://profisolutions.com/the-5-keys-to-a-successful-mobile-application-development-and-launch/