Outdoor Advertising
Posted On 11/21/2016 By admin
One of the things we’re asked to do is help our clients stand out from the crowd. That’s our job as designers; to develop a concept or idea and make it a reality.
In today’s busy world, everyone is trying to tell their story to inform their audience about a product or service. And we think one of the best ways to do this is through outdoor advertising.
Billboards, transit and bus shelter advertising enables companies to complement their digital, print, radio and TV advertising with a consistent marketing message, which will be viewed multiple times.
Unlike TV or radio, commuters are unable to change the channel. When people are on the move they are typically more aware of their surroundings and pay attention to advertising in their field of view.
Outdoor advertising is permanent; you don’t have to wait for your slot on the radio or the edition of the magazine your ad is included in.
Each form of outdoor advertising is unique in that companies are able to put their own stamp on the bus, billboard or park bench. Unorthodox designs can be very eye catching. If you develop a marketing campaign, which lends itself to outdoor advertising you can create a real buzz about your product or service.
ZG Worldwide recently was highlighted on a billboard on I-55 between St. Louis and Chicago. The website traffic has increased substantially since the billboard.
To learn more, contact info@zgworldwide.com
Original author: ZG Worldwide consultant, Andy Aiyer
