Posted On 03/15/2017 By admin

Now that we’re fully within the new year, many businesses are looking for ways to maximize their budget in 2017. One of the best investments any business can make is in their own marketing. Unfortunately, thinking of new ways year after year to keep marketing materials fresh and interesting, or to have them grow as your business evolves, can be a challenge for business owners. We’ve simplified things down to five easy ways that anyone can boost their business’s marketing this year – and for years to come.

1. Updating your social media.

Having updated, timely social media is so much more than posting with regularity. Profi Solutions offers social media ready kits to update the design of your LinkedIn, Facebook, and other social channels. This is an excellent, simple way to keep things looking fresh for your clients and present a professional marketing presence. Zappos does an excellent job of this in several ways – not only is their social content regularly refreshed, it’s also engaging andapproaches their audience as a group of equals. Social media also gives you room to engage with an international audience on different, more personal levels based on their location, all the more reason regularly updating social media content and design is helpful.

2. Check your logo.

While your logo may have suited the needs of your business a few years ago, does it still represent who you are as a company today? Sometimes something as a simple color change or a font update may give your business the extra professional boost you’re looking for. Other times a full logo redesign, maintaining the same themes as before, is in order. Either way, updating your business’s logo to keep with the times (and with your business’s evolutionary stages), is a good marketing strategy to ensure you’re still in touch with what modern businesses bring to the table. For example, Google updated their logo in 2015. It was a simple font change, but the new logo appears to be cleaner and more up to date with current trends.

3. When was the last time you designed your marketing materials?

Whether it’s your stationary or your business cards, having updated marketing materials that reflect your design, color scheme, accurate logo and contact information, etc. are an important part of any business’s marketing plan. Profi Solutions can help you update your entire brand identity and translate that redesign to all-new marketing supplies. We all receive countless sales emails each day, have been the recipient of a brochure or company fact sheet, or have gotten “freebies” from our favorite blogger. But updating these things regularly – like Hubspot – wins you customers. Between their free services, information-rich blog posts, and newsletter that regularly promotes events, webinars, and more, they’re doing marketing collateral right. Are you?

4. Does your business presentation accurately represent who you are?

Although business presentations, either to pitch new clients or update current clients on what’s going on in your business, are a small detail, it’s important to remember that small details matter. In fact, updating small details is often the best and most efficient way to boost your business’s marketing this year. Having seamless presentations across the board is a good way to show people who you are and what you do. Having branded presentations shows that you take your business seriously, and your future clients and customers will, too. Google, once again, exemplifies this in a big way with Eric Schmidt’s (Google’s Executive Chairman and ex-CEO) LinkedIn SlideShare about how Google works.

5. Have you considered utilizing an application to represent your business?

With more and more business being done remotely or from mobile devices, it’s important to have an application to represent your business as a mobile presence. Profi Solutions offers game and app design services to ensure a seamless “look” that showcases who you are as a business. Lululemon, for example, primarily sells fitness clothes and accessories to women and has an app (Om Finder) that focuses on helping users find the closest yoga studio, teacher, or class. While this isn’t a direct-sales application, they’re providing an effective mobile presence that brings value to their customers – ensuring a loyal following.

Make sure marketing is a priority this year when you’re setting your annual budget. To discover how design updates can benefit your marketing plan, contact: info@zgworldwide.com

Author: Andy Aiyer, ZG Worldwide Consultant

Original post: http://profisolutions.com/5-ways-to-boost-your-marketing-this-year/